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FreshBrand Brand Strategy Consulting Agency
A strong brand goes beyond being seen; its value lies in the meaning people feel in what it stands for.
Since 2011, FreshBrand has helped Vietnamese businesses build and renew their brands, from strategic foundation to visual expression, so that every design decision has a clear direction behind it.
When a brand is stuck somewhere but the problem has no name yet, FreshBrand researches, diagnoses and proposes a fitting roadmap before any design begins.
Develops the logo into a system of typography, color, graphics and stationery, so the brand is recognized consistently at every touchpoint.
Designs a logo from what the brand stands for, with the versions it needs to be used consistently on every material and at every size.
FreshBrand sees a brand as a system of five foundational layers, from purpose to experience, and works through eight questions, from understanding the context to looking back at the value created.
Our clients
