Bang water

Life can’t do without it.

Client: Bang
Industry: Food & Beverage
Services: Brand Identity Design, Logo Design, Packaging Design

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Overview

Bang is a natural mineral water brand, sourced from the Bang hot mineral spring.

Rich in identity, Bang draws on the history of its spring, a hot mineral stream that has run like a lifeline through time, sustaining life, restoring energy and protecting people’s health. FreshBrand designed the logo, identity system and packaging so that every bottle of Bang carries that story.

Inspiration

Where did the idea start?

Mineral water begins in the mountain forest

Green forest, mist on the summit, a hot mineral stream. Bang did not need to invent a story, only to retell the story of the place its water comes from.

Symbol

How did the idea take shape?

The A is a mountain, the drop is the source

The logo is built from three ideas: the letter A, a mountain and a drop of water. Put together, the A in BANG becomes a mountain with a drop at its foot, so the mineral source sits right inside the name.

The badge version sets the word BANG inside one large drop of water, for placements that call for formality.

Bottle label

How does the product speak on the shelf?

A stream drawn onto the label

Working from photographs of the mineral spring, FreshBrand redrew the waterfall by hand and brought it onto the bottle label in two color versions. The label is a clear blue with plenty of white space, so the water in the bottle remains what people see.

Products

Where does the brand appear?

Before and after

The new bottle range is set against mountain forest, blue sea and a running track, the places where people need water most. Compared with the old packaging, Bang looks more consistent, cleaner and easier to recognize on the shelf.

Juice

How is a new product line introduced?

One word, BANG, in many flavors

The juice line runs the word BANG vertically along the bottle, with one color for each flavor: apple, lemon, mango, orange and strawberry. The brand is still Bang, and only the color changes with the fruit.