Privacy Policy

FreshBrand Joint Stock Company
Website: https://freshbrand.co
Last updated: June 2026

1. Introduction

FreshBrand Joint Stock Company (“FreshBrand”, “we”, “us”) is committed to protecting the personal data of its clients, partners and website users in accordance with the Law on Personal Data Protection (Law No. 91/2025/QH15) and Decree No. 356/2025/ND-CP, effective from January 1, 2026.

This policy applies to all information collected through the website freshbrand.co, email, telephone, Zalo, social media and other direct channels of contact.

2. Information We Collect

FreshBrand collects only the information needed to provide its brand consulting and design services, including:

Contact information:

  • Full name of the representative or contact person
  • Work email address
  • Phone number
  • Company name, line of business and website

Project information:

  • Design requirements and creative briefs
  • Reference materials, images and existing brand assets
  • Project budget and timeline

Technical information (collected automatically):

  • IP address, browser type and time of visit
  • Cookies and session data

FreshBrand does not collect sensitive data, including health information, personal financial information, biometric data or any other category of sensitive data under Article 9 of the 2026 Personal Data Protection Law.

3. How We Use Information

The information is collected for the following purposes:

  • Consulting and quotes: to understand your needs and propose a suitable brand solution
  • Performing the service contract: to carry out the design project and deliver the work
  • Communication and support: to discuss progress and respond to revision requests
  • Improving our services: to analyze market needs and improve the quality of our consulting
  • Legal compliance: to keep contract records and invoices as required by accounting regulations

Your information is not used for third-party advertising and is not sold to any organization.

4. Legal Basis for Processing

FreshBrand processes personal data on one of the following legal bases under the 2026 Personal Data Protection Law:

  • Consent: when you fill in a contact form, send a brief or otherwise provide information yourself
  • Performance of a contract: when the information is needed to deliver services under a signed contract
  • Legal obligation: keeping records as required by accounting and tax law

5. Data Storage and Security

Where data is stored: Data is stored on servers located in Vietnam and in work tools with business-grade security. Where an international cloud service is used (Google Workspace), FreshBrand keeps identifying data separate to reduce risk.

Retention period:

  • Client records and contracts: 5 years from the end of the contract (as required by accounting regulations)
  • Contact data with no resulting contract: up to 2 years from the last contact

Security measures:

  • Two-factor authentication (2FA) on all internal system accounts
  • Access limited on a need-to-know basis
  • Client documents are never shared through public links

6. Sharing Information with Third Parties

FreshBrand does not sell or rent your information. It is shared only in the following cases:

  • Partners working on a project (freelancers, printers, technical providers): only the minimum information needed is shared, under a confidentiality obligation
  • Legal requirements: when ordered by a competent state authority through due legal process
  • Your consent: in the case of a specific request confirmed in writing

7. Rights of the Data Subject

Under the 2026 Personal Data Protection Law, you have the following rights over your personal data:

RightWhat it means
Right to be informedTo be told that your data is being processed
Right of accessTo request a copy of the data FreshBrand holds
Right to rectificationTo have inaccurate information corrected
Right to erasureTo have data deleted when there is no longer a basis for keeping it
Right to objectTo object to processing for a specific purpose
Right to withdraw consentTo withdraw consent you have given, at any time

To exercise these rights, please contact us using the details in Section 9. FreshBrand will respond within 15 working days.

The freshbrand.co website uses cookies to improve the user experience and analyze traffic. You can turn cookies off in your browser settings, although some features of the website may then not work as intended.

Cookies in use:

  • Essential cookies: needed for the website’s basic operation
  • Analytics cookies: Google Analytics, to measure traffic (anonymous data)

9. Contact and Complaints

FreshBrand Joint Stock Company
Website: https://freshbrand.co
Email: support@freshbrand.co

If a complaint about the processing of your personal data has not been resolved to your satisfaction by FreshBrand, you have the right to file a complaint with the Department of Cybersecurity and High-Tech Crime Prevention (A05), Ministry of Public Security.

10. Policy Updates

FreshBrand may update this Privacy Policy when its internal processes or legal requirements change. The latest version is always published at freshbrand.co/privacy-policy with its date of update. Continuing to use our services after an update is considered acceptance of the new content. This English version is a translation provided for convenience; if it differs from the Vietnamese version, the Vietnamese version prevails.