Insights Page 2
New and updated articles
How to choose a brand identity design partner: an expert’s view
Updated
Packaging as a strategic touchpoint in the consumer’s decision path
Updated
Brand: when an intangible asset becomes a competitive advantage
Updated
Brand identity system: The visual language and strategic compact of a business
Updated
The 8-week brand building roadmap: From strategy to an identity system that works in practice
Updated
A strategic frame of reference: on quality and brand positioning
Updated
Brand identity design: from visual symbol to strategic asset
Updated
Strategic identity: the weight of a company name
Updated
The 8 most important elements of brand identity design
Updated
The executive’s doubt: does an agency really understand the business’s “pride and joy”?
Updated
Is it time to redesign your logo? Why, and how to do it right
Updated
Brand naming process: 10 steps to lay the foundation for a brand
Updated