Insights Page 3
New and updated articles
Using typography in logo design and brand identity
Updated
What is brand positioning? 5 steps to build it
Updated
The real value of a professional logo design
Updated
Owning a word in the customer’s mind
Updated
Color in logo design: how vision shapes brand perception
Updated
A saturated market is a golden opportunity, if you know how to differentiate
Updated
32 ways to name a brand: from strategy to creative naming techniques
Updated
Core principles of logo design
Updated
Understanding your brand: the foundation before building an identity
Updated
Trends in logo form: from symbol to recognizability
Updated
Protecting an intangible asset: a roadmap to strategic trademark registration
Updated
Unpacking the three layers: logo, identity system and brand
Updated