Vinh Nguyen
Flavor begins before the pack is opened.
- Client
- Vinh Nguyen
- Industry
- Food & Beverage
- Services
- Packaging Design
Overview
Vinh Nguyen makes seasoning powders for the family meal: mushroom, seafood and meat.
FreshBrand designed the packaging around great taste, rich flavor, full nutrition and modern technology, so that home cooks can pick the right product at a glance.
Inspiration
Where did the idea start?
In the home cook’s kitchen
Seasoning is not bought for handsome packaging but for a good meal, so the packaging starts in the kitchen: fresh vegetables, a pot of soup on the stove, a home cook at work.
Packaging
How does the product speak on the shelf?
One color per flavor, one dish per pack
Each seasoning has its own color (green for mushroom, blue for seafood, midnight blue for meat) and a close-up photo of a dish at the center. The product name sits in a bold yellow label, and the Vinh Nguyen logo is always at the top of the pack.
The back of the pack keeps one layout: ingredients, directions for use and serving ideas, easy to read right at the counter.
Services
FreshBrand team
- Trần Anh Tú — Creative Director, Project Director, Design
- Hồng Phong — Design
- Thanh Thuận — Design
Project
- ClientVinh Nguyen
