Overview
Quiin is the tea bag line of Tan Nam Bac Tea.
FreshBrand designed the packaging for Quiin along a natural, friendly, luxurious direction: a brand bright enough to stand out on the shelf and polished enough to sit in a gift box.
Inspiration
Where did the idea start?
The moment of a cup of tea
A slice of lemon, a tea bag, the amber of the brew. Those small moments set the brand’s colors: the yellow of sunlight, the red of the tea.
Symbol
How did the idea take shape?
A round label in red and gold
The white, rounded Quiin wordmark sits inside a red label edged in gold. On red or on yellow, the logo stands out clearly, like a stamp pressed onto every cup of tea.
Packaging
How does the product speak on the shelf?
The tea bag is a touchpoint too
A gold tag with the Quiin logo hangs on every tea bag, so the brand follows all the way to the cup. A gold paper box lettered Vietnam Favorite Tea puts the whole line on the shelf, and a wooden-box edition serves occasions that call for more ceremony.
Services
FreshBrand team
- Trần Anh Tú — Creative Director, Project Director, Design
- Hồng Phong — Design
- Thanh Thúy — Design
Project
- ClientTan Nam Bac Tea
