HelloChao
Learning a language should begin with a greeting.
- Client
- HelloChao
- Industry
- Technology & Software
Overview
HelloChao helps Vietnamese people learn English, with the promise “learn easily, speak naturally”.
FreshBrand created the name, logo, identity system and office space for HelloChao. As a learning brand for the many, it had to feel friendly at first glance.
Idea
What did the brand want to say?
A waving hand that is also a sun
The name joins “hello” with the Vietnamese word for hello: English and Vietnamese in a single greeting. The symbol follows the same thought, a waving hand with its fingers fanning out like rays of sunlight.
Learn easily, speak naturally, the way people greet each other every morning.
The warm orange of sunlight and a fresh green keep the brand young and approachable, with nothing of a strict classroom about it.
Space
What do customers walk into?
An office that waves hello too
From the reception desk and meeting rooms to the library, the orange hand is enlarged across walls and glass. The message “learn easily, speak naturally” travels with the logo everywhere, so the team works every day inside the same spirit they offer to learners.
System
How is the identity kept consistent?
A greeting on every page
Business cards, letterheads, folders and documents share a white ground, a green panel and the half-cropped orange hand in the page corner. Simple, consistent and easy to recognize.
FreshBrand team
- Trần Anh Tú — Creative Director, Project Director, Design
- Thanh Thúy — Design
Project
- ClientHelloChao
