DNA Laser Clinic
A beautiful clinic is the first promise of beauty.
- Client
- DNA Laser Clinic
- Services
- Brand Space Design
Overview
DNA Laser Clinic is a cosmetic clinic built on laser technology.
FreshBrand designed the brand space for DNA Laser Clinic around three ideas, confident, refined, varied: a place where clients feel at ease from their first step inside.
Reception
What do customers walk into?
Bright, warm and orderly
A white reception desk, slatted wood screens, a pale gold wall and plants keep the welcome area open and bright, like a hotel lobby. The image of a woman’s face and the gold DNA logo sit where guests see them first.
The waiting area uses deep brown sofas and cove lighting, so that waiting time becomes a time to rest.
Treatment
How was a private experience created?
Privacy behind the curtains
Treatment rooms are divided by fabric curtains and wood screens, with white beds and soft light. Private, but never closed in.
Expansion
How does the identity travel from space to space?
One language, many spaces
In the spaces that follow, fresh green replaces the pale gold and warm wood flooring replaces light stone. The core elements stay the same: the DNA logo, the woman’s face, the slatted wood screens and the fabric curtains, so that every room is recognizably DNA Laser Clinic.
Services
FreshBrand team
- Trần Anh Tú — Creative Director, Project Director, Design
- Hồng Phong — Design
- Thanh Thuận — Design
Project
- ClientDNA Laser Clinic
