Brand Space BCA

An office should inspire the way a training session does.

Client
BCA Group
thiet ke thi cong không gian thuong hieu bca freshbrand 1

Overview

BCA Group works in corporate training.

FreshBrand designed the brand space for BCA around the direction professional, lasting, trustworthy — a place business owners walk into to learn, meet and be inspired.

Reception

What do customers walk into?

Partners from the front door

An orange reception desk stands out under a glowing arch; the wall behind it carries the BCA logo, a world map and partner brands, a brief introduction to the network BCA brings.

BCA brand space

Inspiration

How does the space inspire?

Learning from those who came before

The coffee and study area hangs large portraits of world-famous entrepreneurs and inspirational speakers. Flexible tables and chairs suit small conversations, and display shelves hold achievements.

BCA brand space
BCA brand space
BCA brand space
BCA brand space

Work

What does the workspace say about the brand?

Serious, but not stiff

The director’s office, meeting room and reception area use wood, carpet and yellow chairs as accents. The world map and the BCA star repeat on the walls, a reminder that every meeting here aims at bigger goals.

BCA brand space
BCA brand space
BCA brand space

FreshBrand team

  • Trần Anh Tú — Creative Director, Project Director, Design
  • Hải Anh — Design
  • Thanh Thuận — Design

Project

  • ClientBCA Group
tu van thiet ke bao bi hat nem vinh nguyen freshbrand 1Next projectVinh Nguyen