Angimex
Good rice deserves a familiar face.
- Client
- An Giang
- Industry
- Agriculture & Agribusiness
- Services
- Packaging Design
Overview
Angimex brings An Giang rice to the family table through its AnGia and Muc Dong rice brands.
FreshBrand designed the packaging around quality, friendliness and safety, with hand-drawn illustration, so that each bag of rice stands out on a crowded supermarket shelf.
Brand
What did the brand want to say?
A bee and a buffalo boy
AnGia has a small bee beside its name, hardworking and sweet. Muc Dong has a boy riding a buffalo and playing the flute, the most familiar image of the Vietnamese countryside. Two characters, two personalities, one source of rice.
Packaging
How does the product speak on the shelf?
A drop-shaped window
Each bag has a clear, drop-shaped window in the middle, so that shoppers can see the rice itself. Each variety has its own border color (green, purple, red, blue, yellow) on the same layout.
On the shelf
How does the product speak on the shelf?
A row of drops down the shelf
Among dozens of bags of the same size, the drop-shaped windows join into a band that is easy to recognize. The border colors help shoppers find the variety they know, even at a glance.
Services
FreshBrand team
- Trần Anh Tú — Creative Director, Project Director, Design
- Hồng Phong — Design
- Thanh Thuận — Design
Project
- ClientAn Giang
