Mountain Town Hotel

What guests take home is the memory of the mountain town

Sunset over the pine forest, mist on the hills, dry pine cones lying on a carpet of needles. A mountain town does not need to be explained; it only needs to be recalled.

The pine cone was chosen because it is small and familiar, and carries the climate, the scent and the memory of a place.

A hand-drawn pine cone

The symbol was sketched by hand on grid paper, then reduced to rows of overlapping triangular scales. Set inside a circle, the pine cone becomes a seal, formal enough for a hotel and warm enough for a place to come back to.

A slender serif typeface pairs with a deep red, so that luxury comes from restraint rather than display.

Luxury lives in what guests hold in their hands

Room cards, card sleeves, shampoo bottles, cream jars, bath towels: the smallest objects are where guests meet the brand most often. The pine cone appears just enough on red and white, as tidy as a room that has just been made up.

The mountain town, before you arrive

The website opens with exactly what guests come for: the hotel building, the rooms and the hills at dawn. Cream and red tie it to the identity system, while room information, the restaurant and online booking are within easy reach.