Biolife

A seal for what grows from the soil

The Biolife symbol is built like a seal: hills behind, vegetables and fruit in front, and the brand name running across a ribbon. Everything that needs saying about origin is held in a single shape.

The green is split into several shades and paired with a tidy sans-serif typeface, fresh enough to suggest life and restrained enough to keep trust.

Green, but never loud

On business cards, letterhead and the rest of the office printed materials, the seal stands alone in white space or on a solid green ground. The leafy pattern appears only as a faint background layer, so the brand is always the first thing seen.

The label is the smallest promise

Clean produce usually comes in simple packaging, so the label has to do the work of the whole brand. The Biolife label system keeps the seal, the green band and the product name area fixed; only the content changes with each vegetable, root, jar or bottle.

From vegetable bags and glass jars to juice bottles and cartons, every product is recognized as coming from the same house.

From the produce counter to the apron

At the point of sale, the identity leaves the packaging: the seal on display shelves, on staff aprons and on the cards placed among the fruit. Shoppers do not need to read much to know they are standing at a Biolife counter.